You’re on an airplane, you’re going on a date, you’re in an interview, you’re even in the proverbial elevator and someone asks you: “So, what do you do?”
It’s time for your elevator pitch! First of all – know your audience. Who are you talking to and what is most interesting to them? Secondly, know yourself and what you can bring to the table. Your pitch may vary if you’re looking for a job or telling people about your organization, but these basics will apply.
If you’re job searching, Idealist suggests focusing your 30 seconds on answering three questions:
1. Who are you? Make sure to clearly state your name and mention what sets you apart. 2. What are you looking for and why? Have a good idea of what you’re looking for whether it is an internship, job, or fellowship. The more specific the better. 3. Do you have a specific outcome? If it’s appropriate, asking for a specific outcome can be helpful such as an informational interview or advice on your search. The more open-ended the request, the easier it will be to continue the conversation.
Whether you’re prepping an elevator speech for your organization or in your job search, it can help to craft a “story” to tie these elements together. Remember to know your audience (and what matters most to them) and know what you can bring to the table!
Resources to Perfect Your Pitch
Three Tips for Perfecting Your Personal Elevator Pitch (Harvard Business Review)
Preparing Your Elevator Speech (PDF) (Pepperdine University)
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