The apple is a wholesome symbol of ecology, and an unexpected icon compared with globes, recycling symbols and trees.
Along with the atypical choice of imagery, the apple is colored not red, but green, as we aim to frame our thoughts and actions using an environmental lens.
The image of the apple embodies a wide range of environmental concepts, including growth, agriculture, and the reference to Eden. While Eve is sometimes accused for trading self-awareness for paradise, we use this awareness to focus our attention on environmental issues.
The tone of the logo is bold, professional and with a good sense of humor, to match our personalities and our approach to making positive environmental change happen.
The logo was designed by Fran Ornstein, an art director with over 25 years years of experience. Ms. Ornstein is currently an independent designer and communications specialist. Her many projects include What’s’sname, playful hand-drawn baby names, and custom calligraphy. She currently lives in Nova Scotia with her husband, where together they built their house out of piles of recycled materials. They have two wonderful children. EcoWomen warmly thanks Ms. Ornstein for designing our beautiful logo.