Archive for November 2016 | Monthly archive page
This blog post highlights the benefits of a sustainable local brewery. DC EcoWomen does not endorse any particular organization but does serve as a resource to communicate sustainable efforts made by all.
By Megan Devlin
Across industries, the consumer trends are clear: people want local. In response to market demands, many companies are shifting business strategy in an effort to be more sustainable and to optimize community impact. While the beer industry isn’t necessarily known for its sustainable practices, a majority of craft breweries keep up with localization by focusing on their regional markets.
Some of the big players like New Belgium and Sierra Nevada have expanded beyond their flagships and opened brew sites in new markets across the country. Smaller outfits have rooted deeper in their communities — with the female-owned Denizens Brewing Co. in Silver Spring, Md., owning that through business as usual.
Denizens cofounders Emily Bruno and Julie Verratti deliver on this region’s demand for hyper-local, fresh beer by brewing three times per week only 75 feet below the taproom.
Since opening in 2014, Denizens has worked to foster a taproom culture where customers get to know the brewers, owners and staff in a great social atmosphere to drink fresh beer. Denizens draft lineup includes five flagship beers plus five rotating seasonals. While the beers are produced in house, they reflect a global palate, with styles ranging from a Czech-inspired Pilsner to an English extra special bitter (ESB) to a tequila barrel-aged “petit” sour ale influenced by head brewer Jeff Ramirez’s earlier days crafting in Colorado.
The diversity of flavors, aromas and ingredients on the 10-beer menu creates opportunities for pairings with seasonal food items. Traditional pub fare like the burger and fries often pair well with the Born Bohemian Pilsner, while this summer’s spicy mango salad could be accented with the Southside Rye IPA or played down with maltier styles like the Lowest Lord English-Style ESB.
While the kitchen menu is seasonal not all of the products are locally sourced, a common practice that businesses implement to go “green.” Breweries moving in sustainable directions typically focus on partnering with local farmers for beer ingredients or by bringing production in-house, which is a more costly endeavor. Rogue Ales and Stone Brewing Co. have kept costs low by purchasing and leasing farmland, which in turn helps guarantee local farmers business or create agricultural jobs.
Smaller breweries don’t always have the financial resources to locally source beer ingredients like hops, which often require an advanced contract of two to three years and are grown best in regions like the Pacific Northwest, Europe and New Zealand. Despite these challenges, establishments operating under the brewpub model, where beer and food are produced in house, have more flexibility with local sourcing.
Denizens works exclusively with regional vendors for its kitchen items to further drive sustainable business relationships. Because the brewery doesn’t have a freezer on site, its Baltimore-based meat provider and local produce providers help ensure menu freshness.
To minimize waste in beer production, Denizens repurposes some of the grain used in the brewing process for the kitchen’s tomato spent grain toast, topped with pesto, mozzarella and a balsamic reduction. The rest is donated to a Maryland farmer who feeds the grain to his pigs.
Keeping its focus on the community, Denizens partners with the University of Maryland’s Graduate School of Fermentation, which grows a variety of yeast used for the brews: two sour/wilds, two for saison and hefeweizens as well as 3 different bacterias. The relationship is a win-win in that the graduate students get to work with commercial products while Denizens keeps costs low.
Denizens community-oriented business approach also dovetails with their distribution strategy. Thanks to laws passed in both Maryland and DC, Denizens can self-distribute in Montgomery County and DC, whose border is just three blocks from the brewery. The further beer travels, the more expensive it is to distribute in terms of time, energy and labor.
Self-distributing breweries not only keep more revenue than breweries that go through a distributor, but the ripple effects of minimizing beer miles traveled include local economic growth, lower carbon footprinting and quality control.
“We know exactly where the beer has been at every step of the way,” Verratti said.
Denizens is conscious in identifying bars, restaurants and stores that carry local, independent alcoholic beverages. The neighborhood is also important. Republic in Takoma Park, located less than a mile from the taproom, serves as a perfect example of Denizens “trifecta,” which includes brand affiliation, efficiency, and the volume and speed of beer consumption.
“Our customers are their customers and their customers are our customers,” said Verratti.
Bruno said partnerships like the one with Republic helps Denizens carve its identity as a local brand.
“We want to expand our footprint in targeted ways,” Bruno said. “We’re not trying to be the Budweiser of craft beer.”
As the duo puts their heads together on how to sustainably scale their business, they also keep a pulse on what’s in front of them: beer and community. Over Halloween weekend, Denizens re-released Fear of a Black Beer, a coffee-infused blonde ale, in part to coincide with the brewery’s participation in this year’s annual Silver Spring Zombie Walk, which gathered nearly 700 zombie-clad humans on October 29 for a walk from Denizens to the AFI Silver Theatre and Cultural Center for horror-film watching, ending the festivities at Quarry House Tavern.
“We try to do things to make ourselves really entrenched in the community.”
Megan Devlin is a Program Coordinator of Global Forums at Meridian International Center and was most recently the Editorial Assistant to The Atlantic’s Washington Editor at Large and Editor in Chief of AtlanticLIVE, the magazine’s events arm. Her journalism roots sprouted at Ithaca College where she was Editor in Chief for the award-winning campus newspaper The Ithacan. Megan also bartends at Glen’s Garden Market in Dupont Circle and contributes to DCBeer.com – and trains for marathons, in her spare time.