Archive for April 2012 | Monthly archive page
By Cheryl Kollin, Livability Project
When I mention in casual conversation that I work with “sustainable” organizations, I typically get puzzled, deer-in-the-headlights responses. Sometimes I swap the “s” word with, “livable” or “green”, but still the response is generally the same — confusion. Some people, of course, use the same language to describe their latest ventures. My conversation companion might launch into a story about making a lot of money (a.k.a. “greenbacks”), or describe his or her latest landscaping (greening) project, or even their latest house remodel to make it more “livable”!
Buying local supports the local economy
But when I describe sustainability in tangible terms, like giving up a car and walking or biking more for health and environmental reasons, or shopping at local farmers’ markets to keep money in our community, or switching my utility company to support alternative energy like wind power—most people nod knowingly and share their own story about their lifestyle and business choices. Of course it’s easier to talk to people in Bethesda, a progressive community in the Washington DC Metro Area.
Livability Project defines a sustainable community as one that is economically viable, environmentally healthy and which reflects quality of life. Communities and cities reach this state only by bringing together the diverse stakeholders needed for unified, long-lasting change. The Partners for Livable Communities adds to that definition, “social stability and equity, educational opportunity, cultural, entertainment and recreation”. With these altruistic goals, why isn’t every community embracing sustainable initiatives? Why is it so hard to change?
Unifying fragmented initiatives
I recently interviewed some key players engaged in their own community’s sustainability efforts and heard a reoccurring theme—there was a lack of coordination between environmental, social and economic initiatives. One long-time activist in Baltimore was frustrated that even though “there are active green building, water conservation, and food initiatives [in our community] none of the groups are talking to one other—and no one is talking to the business community”.
Another interviewee believes that “there has to be a balance between improving the environment and earning a profit.” The terms—sustainability, livability, and greening, regardless of their subtle differences in meaning or emphasis all share a common understanding—that the environment, economy, and social well-being are all inextricably linked. The Institute for Sustainable Communities promotes that working toward solutions to community issues such as poverty, hunger, housing, transportation, jobs, pollution, public health, and crime etc., “requires an integrated approach rather than fragmented approaches that meet one of those goals at the expense of the others”. The Institute also recognizes that “sustainability takes a long-term perspective”—instead of a quick fix or short lived initiatives that last only as long as a politician’s term in office.
Making the case for sustainability
One of my first assignments in my sustainable MBA program at the Bainbridge Graduate Institute was to present a convincing case for sustainability. Why should business, government, and citizen groups invest their time, money, and expertise in changing local policies, business practices, and lifestyle choices? If you are a public servant, business owner, or citizen activist who is ready to engage your community in sustainable thinking and approaches, here are a few ways to start the conversation:
1. Sustainability reduces your costs of operations. Everyone has a budget whether you are in business, government, or are a homemaker. Changing your internal operations can save money; improving your bottom line. For example, energy-efficiency improvements in facilities typically reduce energy consumption by 30%.Organizations like The Trust for Public Lands’, Center for Park Excellence show the multiple returns on investment (ROIs)—including environmental, social, and economic net benefits of maintaining urban public parks.
2. Sustainability raises morale; raises productivity; attracts and retains quality employees. In a human resources study, 55% of the respondents reported that a commitment to sustainability improved employee morale; 38% said that sustainability increased employee loyalty. Employees who stay at their jobs also reduce turnover and save on job training costs and become “ambassadors of good will” for the company.
3. Sustainability serves the greater good; by buying locally, we contribute to community economic development. Local businesses yield two to four times the multiplier benefit as compared to non-local businesses.” Author Michael Shuman believes that reinvesting in our local communities is sound economics. In his latest book, Local Dollars, Local Sense: How to Shift Your Dollars from Wall Street to Main Street, Michael offers a compelling case for why we all should reinvest our money locally and gives us new strategies with which to do so.
Over the last weekend, a crowd of DC EcoWomen and friends took advantage of the beautiful weather and headed outdoors for a fun-filled and educational afternoon with naturalist Amanda Campbell in Turkey Run Park, Virginia. As we gathered for introductions and conversation, everyone was excited to learn about the local flora and share their own personal and professional hiking experiences. Needless to say, everyone was happy to escape the city for a few hours and enjoy the great outdoors.
As we started our climb up the first hill, we were reminded that spring in DC has sprung earlier than in recent years and that this would mean that the wildflowers might have already peaked for the season. Undaunted, we began the journey eager to “see what we would see,” according to Amanda. Although still within earshot of the cars and planes, we quickly found ourselves amidst a forest of trees, with fresh green leaves blowing in the breeze and covering the landscape with dancing shadows. The path then led us down toward the gurgling sounds of the Potomac, where lo and behold – the wildflowers abounded. Amanda showed us all kinds of different plants that lined the path, including a few invasive species.
After a few creek crossings, we rested and snacked on sack lunches alongside the river. As we adventured onward, wildflowers may have stolen the show, but they certainly weren’t the only things caught our attention. In fact, beetles, spiders, and even a snake were among the surprises that met us along the way. Upon finishing our walk, we came away with some enriching natural history, big smiles, and new friendships. Many thanks to Amanda Campbell for sharing her knowledge and enthusiasm with the group!
Check out Flickr for more fun photos.